Giving Back

Putting Service First

One of our core values at Generation Capital Management is being of service. For us, this means supporting our community with resources, time, and talent.

If you or your organization needs our support, please let us know and we will work to find a way to serve your need!

Our Most Recent Project: Coat Drive for Community Schools and United Way of Greater Rochester and the Finger Lakes

If you’ve ever spent a winter day in Rochester, you know that the cold weather here is no joke. And with another cold winter right around the corner, many members of our community don’t have the outerwear they need to stay safe and warm.

To help address this issue, we’re hosting a coat drive here at GCM! From November 4, 2024 until December 15, 2024, we’ll be collecting new and gently-used coats to help Community Schools provide support to students and families in need.

And there’s more! For each coat donated, we will be making a $25 donation to United Way of Greater Rochester and the Finger Lakes to support the exceptional work that they do in our community, all the way up to $1,000! 

Those coats that have been collecting dust in your closet can support TWO great causes! Will you help us donate a boatload of coats and $1,000 to United Way?

Please bring all donations to our office at 1163 Pittsford-Victor Road in Pittsford before the December 15th deadline!


A Habit of Giving

We don’t just talk about being of service; we execute. We seek out opportunities to give our time and expertise to those who can benefit from it the most.

Whether that means rolling up our sleeves and getting our hands dirty, donating financial support to great causes, or providing financial planning services on a pro-bono basis, we consistently prove our dedication to this value.

As we have grown, this culture of service has been enhanced by the people and companies who have become part of the GCM family.

Does your organization need our support? Please let us know how we can help!

Organizations We’ve Supported