Our Story
Founded in Rochester, Focused on People
In 2003, our President and Founder, Scott Nasca left a Rochester-area investment management firm. His objective was to create an advisory firm where a focus could be placed on family and service.
Over the past twenty years Generation Capital Management has grown to realize Scott’s vision. The team at GCM is dedicated to not only excelling in asset management and financial planning, but also to increasing financial literacy.
What Sets Us Apart
Our Core Values
Empower through education
We believe that knowledge is power and our practice is built around the idea of giving you the information you need to make informed decisions.
Client first, always
Even beyond our fiduciary duty, we believe that our clients are our highest priority.
Be of service
We look for ways to serve our community: whether that means volunteering or providing pro-bono advice.
Alignment with Our Clients
As a Registered Investment Advisor, we have a fiduciary duty to our clients. This means that every recommendation is made with your best interest in mind. You can also trust us to disclose any conflicts of interest as we work together.
The privacy of our clients is also one of our top concerns. We have company-wide policies in place to assure complete discretion and we will never sell the information of our clients.
Small and Nimble
We are proud of our small team and the exceptional skills that each of our team members bring to the table. While large firms may struggle with bureaucracy and red tape, our size allows us to adapt quickly to change in an incredibly dynamic industry. We are eager to adopt technology that makes the lives of our clients easier.
Improving Access
Over the past several years, we have undertaken campaigns to increase access to financial planning services as well as financial literacy at-large.
“I could not be happier with the team we have built here at Generation Capital Management. The knowledge and skills that each member brings to this company is paramount to the overall success of the firm. Our clients have the opportunities to work with GCM professionals who are dedicated leaders within their fields providing valuable services to help reach their goals and objectives. I am excited about the future of our company and being able to continue to provide investment management and financial planning services to our clients.”